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Skechers Sport Women's Next Generation Fashion Sneaker

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American shoe company

Converse Inc.
Type Subsidiary
Manufacture Footwear
Textile
Founded February 1908; 114 years ago  (1908-02) in Malden, Massachusetts, U.S.[ane]
Founder Marquis Mills Antipodal
Headquarters Boston, Massachusetts, U.S.

Number of locations

 More than than 100 U.S. retail stores (2018)

Area served

 Worldwide

Key people

 Scott Uzzell, president and CEO
Products Sneakers
Clothing
Accessories
Brands Converse
Revenue Increase US$ane.91 billion (2019)
Parent Nike, Inc. (2003–present)
Website converse.com

Converse () is an American shoe company that designs, distributes, and licenses sneakers, skating shoes, lifestyle brand footwear, wearing apparel, and accessories. Founded in 1908, it has been a subsidiary of Nike, Inc. since 2003.[2]

During World War Two, Converse shifted its manufacturing to make footwear for the armed services. It was one of the few producers of athletic shoes and for over a half century the company dominated the American athletic shoe market. From the 1970s, the company lost its dominant position as competitors presented their ain styles.

Today the company's portfolio include products nether the Antipodal, Cons, Chuck Taylor All-Star ("Chucks"), Jack Purcell, Ane Star, and Star Chevron trademarks.[3] Antipodal frequently collaborates on special edition product releases with other brands such as John Varvatos. Converse shoes are distinguished by a number of features, including the company's star insignia, the All Star's rubber sole, smooth rounded toe, and wrap-around strip.

As of 2019, Antipodal sold products through 109 company-owned retail stores in the United States and 63 stores in international markets.[3]

History [edit]

Early years [edit]

Xl-vii-year-former Marquis Mills Antipodal, a manager at a footwear manufacturing firm, opened the Converse Rubber Shoe Company in February 1908 in Malden, Massachusetts.[four] The visitor was a rubber shoe manufacturer, providing winterized prophylactic-soled footwear for men, women, and children. Past 1910, Converse was producing shoes daily, but it was not until 1915 that the company began manufacturing able-bodied shoes.[5]

In 1918, the Antipodal All-Star basketball shoe was introduced.[4] Then in 1923, a basketball player named Charles H. "Chuck" Taylor walked into Converse complaining of sore anxiety. Converse gave him a job: he worked as a salesman and ambassador, promoting the shoes effectually the U.Southward., and in 1932 Taylor'south signature was added to the All-Star patch on the classic, high-topped sneakers. He continued this work until shortly before his death in 1969.[six] Antipodal as well customized shoes for the New York Renaissance (the "Rens"), the first all–African American professional basketball game team. In 1962, middle Wilt Chamberlain of the Philadelphia Warriors scored 100 points in an NBA game while wearing a pair of Chucks, taking a 169–147 victory over the New York Knicks in Hershey, Pennsylvania on March 2.[7]

1941–2001: War, ascent, defalcation, and new management [edit]

When the U.S. entered World State of war II in 1941, Converse shifted production to manufacturing rubberized footwear, outerwear, and protective suits for the military. The visitor resumed production of athletic footwear after the war's end. Popular during the 1950s and 1960s, Converse promoted an American image with its Converse Basketball game Yearbook. Artist Charles Kerins created comprehend fine art that celebrated Converse'due south function in the lives of high school and college athletes.[ commendation needed ]

Red pair of Converse Chuck Taylor All Stars

Black Converse sneakers

In the 1970s, Converse bought out one of its biggest competitors at the time, PF Flyers, from B.F. Goodrich. This led to a monopoly in the shoe market place that in 1975 both brands had to divide due to an anti-trust lawsuit. Despite both brands beingness divide, Converse had kept the trademark rights of the Jack Purcell line it had purchased from the PF Flyers acquisition. [ clarification needed ] Jack Purcell shoes are even so produced and sold today.[8]

Converse lost their monopoly from the 1970s onward, with new competitors, including Puma, Adidas, and Nike. A decade later, as Reebok introduced new designs and technology to the sports market place, Converse was no longer the official shoe of the National Basketball game Association (NBA).[ citation needed ]

The chevron and star insignia — a logo that remains on a large portion of Converse footwear other than the All Star — was created by Jim Labadini, an employee.[9]

Sheet-condom shoes regained popularity in the 1980s equally casual footwear, simply Converse eventually became too dependent on the "All Stars" brand, whose market collapsed by 1989–1990. By 2000, Converse was slipping repeatedly into receivership as debt piled up yearly.[10]

Antipodal filed for bankruptcy on January 22, 2001. Not too long after, on March xxx, its terminal manufacturing plants in the U.Due south., closed downward, as production fully moved overseas.[11] In April 2001, Footwear Acquisitions, led by Marsden Cason and Beak Simon, purchased the brand from bankruptcy and added manufacture partners Jack Boys, Jim Stroesser, Lisa Kempa, and David Maddocks to atomic number 82 the turnaround.[12]

During this period, Converse moved its headquarters from North Reading, Massachusetts to North Andover, Massachusetts. The company was located in the town of North Andover for thirteen years.[13]

Conquering by Nike [edit]

In July 2003, Nike paid $309 million to acquire Converse.[2] Effectually 2010, Nike relaunched the footwear, taking advantage of the wave of 1980s revival. The company as well expanded the Antipodal brand to other businesses apart from shoes, much akin to its other brands.[ commendation needed ] [ description needed ]

By November 2012, Antipodal had disappeared completely from the NBA, as the last dozen players wearing the brand either left the NBA or switched shoes over a period of a year and a half. Carlos Arroyo went overseas in belatedly 2011, and Maurice Evans final played for the Washington Wizards in April 2012. Ix switched to Nike: Acie Law (who went overseas) in late 2011; JJ Barea and Kirk Hinrich during the 2011–12 season; Luke Harangody and Larry Sanders after the flavour; Elton Make, Louis Williams, and Kyle Korver for the 2012–13 season; and Chris Andersen during the season. Udonis Haslem, the concluding NBA player wearing Converse on the court, followed Miami Heat teammate Dwyane Wade to switch to Li-Ning in belatedly November 2012.[xiv]

In 2019, Converse returned to the operation basketball scene with the All-Star Pro BB. Kelly Oubre Jr. was the first player to endeavour out the new product,[15] which combined the traditional Converse silhouette with the contemporary Nike applied science. Thereafter Converse signed more players: Draymond Greenish in March 2020,[xvi] Natasha Cloud (the showtime WNBA role player) in June 2020,[17] Shai Gilgeous-Alexander in July 2020,[18] and, more than recently, Rudy Gay, P.J. Tucker, DeAndre' Bembry, De'Anthony Melton, Nickeil Alexander-Walker, Immanuel Quickley, Deividas Sirvydis.[nineteen]

Celebrities who take worn Converse include Snoop Dogg, Kristen Stewart, Rihanna, and Tyler, the Creator. The growth of Antipodal every bit a casual fashion accompaniment contributed to $ane.vii billion in revenue in 2014 and $two billion in 2015.[20]

New headquarters [edit]

In January 2013, Converse appear plans for a new headquarters building. It was synthetic near North Station in downtown Boston, on the Lovejoy Wharf, overlooking the Charles River as function of a major site overhaul and restoration of public waterfront access.[21] The 10-story 214,000-square-pes (xix,900 chiliadii) office building includes a permanent music recording studio for the new "Converse Rubber Tracks" project, 5,000-square-human foot (460 m2) gym with a separate yoga studio designed in partnership with Nike, and a new 3,500-square-foot (330 10002) retail Flagship Store.[22]

Chuck Taylor All Star Two [edit]

An improved model of the Chuck Taylor All-Star, the Chuck Taylor II, was appear by visitor management in July 2015.[23] The Chuck Taylor Ii'southward were released on July 28, 2015.[24] Incorporating Nike technology, it retains the most of outward appearance of the original while employing a modern lightweight lunarlon insole.[23] The notable changes fabricated to the new sneakers are the removal of the wrap around strip, premium sail with college quality stitching, and a no-slip natural language.

Skateboarding market place [edit]

Under the "CONS" name, Converse launched its skateboarding program in 2009 with a team of "ambassadors": Kenny Anderson, Anthony Pappalardo, Nick Trapasso, Sammy Baca, Ethan Fowler, Raymond Molinar, and Rune Glifberg.[25]

In 2012, the company added Jason Jessee and Mike Anderson to its ambassadors team.[26]

In August 2012, Converse sponsored a skate outcome at Huntington Beach, California, Usa. Trapasso, Tom Remillard,[27] Aaron Homoki, Greyson Fletcher, Ben Raemers, Ben Hatchell, Robbie Russo, and Ben Raybourn participated in the competition that was held. Raybourn somewhen won the US$twenty,000 grand prize and Homoki won the United states of america$three,000 Best Pull a fast one on competition.[28]

As of July 2014, the CONS skateboard team consisted of original members Anderson, Trapasso, Baca, and Glifberg, while Jessee, Anderson, Julian Davidson, Remillard, Zered Basset, Ben Raemers, Jake Johnson, Eli Reed, Louie Lopez, Sage Elsesser, and Sean Pablo were later added.[26] Bassett filmed a new advert that was circulate online during July 2014, in which he skateboarded through New York City in a newly launched skate shoe version of the Converse Weapon model, the "CONS Weapon Skate."[29]

Lawsuit [edit]

Starting in July 2008, Antipodal sent around 180 cease-and-desist letters to over thirty other companies who they claimed were violating the alleged Chuck Taylor All Star trademark and selling so-chosen look-alike sneakers.

In October 2014, Converse filed a lawsuit confronting 30 companies for allegedly infringing on its generic sneaker style'south bumper toe, striped midsole and toe cap. The brand argued that companies were violating an alleged common-constabulary trademark by importing sneakers with like elements. A number of companies settled with Antipodal and they were dropped from the list.[30] [31]

In November 2015, Charles Bullock, chief administrative judge at the International Trade Commission, preliminarily ruled that several brands Antipodal filed against were violating Converse'due south outsole blueprint trademarks, i.e. the pattern on the bottom of the sole of the shoe. Approximate Bullock further ruled that while Skechers "Twinkle Toes" brands did share similarities to Converse, "Twinkle Toes" were unlike enough and marketed in a manner for it not to be mistaken for Chuck Taylor All-Stars.[32] Gauge Bullock also ruled that almost of the shoes sold past Highline United nether the Ash brand did not infringe and that Antipodal did not take a valid common law mark for its midsole.

On June 23, 2016, the anniversary of the death of Chuck Taylor, the International Merchandise Commission ruled that Converse's alleged trade apparel for the midsole design of a combined toe cap, toe bumper, and stripe was non entitled to trademark protection under the mutual law and institute invalid Converse'due south federal trademark registration. The case was appealed to the U.S. Court of Appeals for the Federal Circuit, which ruled that the ITC had used the incorrect test and remanded the case. On remand, the ITC ruled that Converse's trade dress was protectable but not infringed.[33]

Shoes [edit]

The Weapon [edit]

The Weapon, manufactured in many unlike color schemes

In 1986, Converse released "The Weapon" basketball shoe. Manufactured in ii color schemes to match the kit colors of basketball teams, it has been bachelor in both high-top and low cut varieties. The unique[ citation needed ] aspect of this shoe is the leather construction throughout, including the inside heel which is also heavily padded for comfort. Converse re-released "The Weapon" classic (which Kobe Bryant wore at least iii times in 2002 and Andre Miller wore in 2002 from mid August to early on September) several times from 1999 to 2003 and afterward, "The Loaded Weapon" in 2003, "The Weapon 86" in 2008 (and the Poorman version in 2009, and the John Varvatos version in 2012), "The Weapon EVO" in 2009, and its successor "The Star Player EVO" (sometimes reduced to "The Star Plyr EVO" or "The Star Ply EVO") in 2010.

The get-go endorsers of "The Weapon" were Larry Bird and Magic Johnson, who were prominently featured in a Converse commercial fix in Bird'southward hometown of French Lick, Indiana in 1985. They were also worn by Axl Rose in the Guns N' Roses music video "Estranged".

Special editions [edit]

Converse mode in Paris

Several special editions of Antipodal shoes have been made, including DC Comics, Pink Floyd, The Ramones, AC/DC, Sailor Jerry, Metallica, The Clash, Dr. Seuss, Grateful Dead, Ozzy Osbourne, Jimi Hendrix, Miley Cyrus (who helped annunciate rainbow designed converse for Pride Calendar month in 2017 [34] and designed the 2018 collection as well for pride month in conjunction with her clemency Happy Hippie Foundation[35]), Drew Brophy, Nirvana, Bad Meets Evil, Green Mean solar day, Gorillaz, Matt and Kim, Black Sabbath, the Control, greenish, dark-brown or camouflage edition, Super Mario and Danny Potthoff. Three new designs were created for high tops, inspired past The Who.[ commendation needed ]

Additionally, Antipodal have to date made an appearance in over 650 films, appearing in movies such every bit Back to the Future, I, Robot, Grease and Stand by Me.[36]

David Tennant (playing the 10th Physician) wore a multifariousness of Hullo-top Converse on science-fiction show Md Who, including red and cream versions.[37]

In July 2018, Converse teamed up with BT21, a millennial popular graphic symbol created by South Korean hip-hop grouping BTS, to launch the special collaboration line of Chuck Taylor All-Stars featuring the illustrations of BT21 characters; it's currently available limited quantities in Asia starting from July 27.[38]

Causes [edit]

A special collection called "1Hund (RED)", whereby fifteen percent of the profits are used to support HIV/AIDS prevention, was released by the make. One hundred artists from around the globe were chosen to create designs for the collection as office of the (Carmine) entrada. Professional skateboarder, Anthony Pappalardo, who, at the time, was likewise associated with some other (RED) participant, Daughter skateboards—Pappalardo was sponsored by Chocolate skateboards, a brand distributed by the Crailtap, the distribution company that owns both Girl and Chocolate—released a (Ruby) edition of his high-selling[39] signature skate shoe model.[twoscore] A short video piece was published on the internet[41] and Pappalardo explains in it:

I got into woodworking well-nigh two years ago, through a buddy of mine who I used to skate with every 24-hour interval—he turned into a woodworker. So he gave me this scrap box of wood, and, basically, I simply wanted to do something with it ... make something with it. It simply definitely started consuming me like skating did. I wanted to read most it, yous know? Keep the net and scout videos about it, and just learn anything and everything I could about woodworking. The kickoff thing I e'er made was a bench, and that's, kinda, what I've been making ever since. the cool thing near working with Product (RED) is merely by doing the two things that I love, I'm also able to help people.[41]

Pappalardo's first signature shoe with Converse was released in February 2010 and it was produced in the (Blood-red) colorway.[40]

In 2012, Antipodal is listed equally a partner in the (Crimson) entrada, together with other brands such as Nike Inc., Daughter, and Bugaboo. The campaign'south mission is to prevent the transmission of the HIV virus from mother to child past 2015 (the campaign's byline is "Fighting For An AIDS Complimentary Generation").[42]

In winter of 2018, Converse teamed up with a number of influential figures and gustation-makers from the Los Angeles area to create an sectional collection paying to those who help move the culture forward in the urban center. Among those selected by the Boston-based footwear brand for this L.A.-themed drove is Vince Staples, Dr. Woo, Rocket, BornXRaised, and Jell.

[edit]

Onetime Football (Soccer) teams [edit]

Former Antipodal college teams [edit]

  • Marquette Golden Eagles—switched to Jordan when most famous alum, Dwyane Wade,[43] signed with Jordan
  • Western Kentucky Hilltoppers—shoes just

Due to Antipodal withdrawing from performance basketball shoes,[44] in that location are no higher teams wearing Converse shoes, and only recently, Asi Taulava, Kelly Oubre Jr.,[45] and others, as noted above, take once more endorsed the brand later information technology returned to the basketball court.

References [edit]

  1. ^ "Converse turns 100". Chucksconnection.com. May 29, 2008. Archived from the original on August 13, 2011. Retrieved Baronial 31, 2011.
  2. ^ a b Wayne, Leslie. "For $305 meg, Nike buys Antipodal". the New York Times . Retrieved March 27, 2016.
  3. ^ a b "Nike 2019 Form 10K" (PDF) . Retrieved November 8, 2019.
  4. ^ a b Bertho, Michelle; Crawford, Beverly; Fogarty, Edward A. (September 30, 2008). The Impact of Globalization on the United states [3 volumes]. ABC-CLIO. ISBN9780313083198.
  5. ^ "Converse - About United states of america Page". www.antipodal.com.au. Archived from the original on October 20, 2014. Retrieved June 3, 2021.
  6. ^ "Who the heck was Chuck Taylor anyhow?". Kentucky New Era. Hopkinsville. Associated Press. March 28, 2001. p. A7.
  7. ^ "Wilt Breaks NBA Record; Gets 100 Against Knicks". Reading Hawkeye. Pennsylvania. Associated Printing. March 3, 1962. p. 7.
  8. ^ Perrin, Charles. "Old Sneakers (since 1935) - Goodrich (at present Antipodal) Jack Purcell". Archived from the original on September 28, 2011. Retrieved August 31, 2011.
  9. ^ "The 25 All-time Logos in Sneaker History". Circuitous. Complex. December 6, 2012. Retrieved February 17, 2018. Jim Labadini helped melt upwards the Converse 2.0 logo during a time when sneaker brands where getting extremely competitive. The Converse Chevron logo marked the motility forwards into what would become an heady fourth dimension for the brand, thanks to some guys with nicknames like Dr. J, Magic and Legend.
  10. ^ Rovell, Darren (October 18, 2000). "Converse Nears Corporate Extinction". ESPN. ESPN. Retrieved February 17, 2018. Industry sources have confirmed that Converse has racked up $180 million in debt, and the announcement of the company's expiry is just a formality.
  11. ^ ?"Converse closes Chuck Taylor plant". Billings Gazette. Associated Press. Oct 18, 2000. Retrieved March 30, 2001. The Lumberton plant that has churned out 8 million to 10 1000000 pairs of Chuck Taylors a yr has sent its 475 employees dwelling, and the factory officially closes Saturday. Plants in Mission, Texas, and Reynosa, Mexico, are also being airtight by the 93-year-old company.
  12. ^ Pope, Justin (July 16, 2001). "Getting Sneaker Maker Converse Back on Its Feet". Los Angeles Times . Retrieved February 17, 2018. Investors Marsden Cason and William Simon, through their company Footwear Acquisition, saw an opportunity in the Antipodal name.
  13. ^ Marchetti, Garrin (April 10, 2015). "Converse hangs it up in Due north Andover". Eagle Tribune . Retrieved January 31, 2021. {{cite web}}: CS1 maint: url-status (link)
  14. ^ Matt Halfhill (February 15, 2013). "NBA All-Star Diaries (2010s): Dwyane Wade Details His First V Months with Li-Ning". nicekicks. Retrieved Nov 22, 2021.
  15. ^ Ben Felderstein (October 24, 2019). "Kelly Oubre on Signing to Converse Basketball: "It Felt Like Dwelling house"". circuitous. Retrieved Nov 22, 2021.
  16. ^ Ben Pickman (March 3, 2020). "Report: Draymond Light-green Signing Shoe Bargain With Converse". Sports Illustrated. Retrieved May 22, 2020.
  17. ^ Kareen Copeland (June 8, 2020). "Mystics' Natasha Deject gets shoe deal from Converse, for her activism equally much as her play". The Washington Post . Retrieved November xvi, 2020.
  18. ^ Nick DePaula (July 9, 2020). "Shai Gilgeous-Alexander signs with Converse, joining Draymond Light-green and Kelly Oubre Jr". ESPN. Retrieved July 10, 2020.
  19. ^ "Kix Stats". Converse. Retrieved October 27, 2021.
  20. ^ "NIKE, INC. Reports Fiscal 2015 Fourth Quarter And Full Year Results". NIKE, Inc . Retrieved February 11, 2016.
  21. ^ "Converse Announces New Global Headquarters in the City of Boston". Retrieved May x, 2018.
  22. ^ "CONVERSE OFFICIALLY OPENS Globe HEADQUARTERS IN BOSTON AND DEBUTS NEW FLAGSHIP STORE". Converse Media . Retrieved February 15, 2016.
  23. ^ a b Antipodal's new Chuck Taylors get a comfort boost, Boston Globe, July 22, 2015; Minimalist sneaker launched in 1917 receives upgrade with Nike tech
  24. ^ "CONVERSE USHERS IN NEW ERA WITH Ground-BREAKING CHUCK TAYLOR ALL STAR Ii". Converse Media. Archived from the original on February 16, 2016. Retrieved February eleven, 2016.
  25. ^ asayer (May 13, 2009). "Cons Comes Back: A Wait at Converse Skateboarding". Push.ca. Bell Canada. Archived from the original on February eleven, 2010. Retrieved September 9, 2012.
  26. ^ a b "Ambassadors". Converse.com. Antipodal Inc. 2012. Retrieved September 9, 2012.
  27. ^ RIDE Channel; Rob Brink; Erica Yary (August 3, 2012). "Nick Trapasso, Tom Remillard & Robbie Russo at Coastal Carnage! Weeke ..." (Video upload). YouTube. Google, Inc. Archived from the original on December 11, 2021. Retrieved January 20, 2013.
  28. ^ Lance Dawes; Cory Williams (Baronial half-dozen, 2012). "RAYBOURN CRUISES THROUGH CARNAGE". ESPN Activity Sports. ESPN Internet Ventures. Retrieved January 20, 2013.
  29. ^ Brian Farmer (July 20, 2014). "Converse Launches the CONS Weapon Skate Shoe with Short Film featuring Zered Bassett". Loftier Snobiety. Titel Media. Retrieved July 26, 2014.
  30. ^ Schiavenza, Matt, "Why Converse is Fighting to Keep All Stars Absurd," The Atlantic, October 15, 2014.
  31. ^ Butler-Immature, Sheena, "Iconix and Fila Settle in Converse Lawsuit Saga," Footwear News, April 9, 2015.
  32. ^ Sutherlin, Margaret. "Antipodal Trademark Lawsuit: Skechers Declares Victory, Mixed Ruling Expected Overall". Footwear News . Retrieved February 11, 2016.
  33. ^ "In Long-Running Dispute, ITC Rules Chuck Taylor Sneakers Protectable Just Non Infringed". JD Supra . Retrieved July 7, 2021.
  34. ^ "Miley Cyrus Teams Upward With Converse To Create a Collection of Pride-Inspired Sneakers". Billboard . Retrieved June 12, 2018.
  35. ^ "Miley Cyrus Talks Equal Rights, Gender Fluidity, and Her Pride Collaboration With Converse". Vogue . Retrieved June 12, 2018.
  36. ^ "All Star Films". www.chucksconnection.com . Retrieved June fourteen, 2018.
  37. ^ "How To Dress Like The 10th Doc | BBC America". BBC America . Retrieved June fourteen, 2018.
  38. ^ "BTS team upward with Converse for BT21 sneakers". SBS PopAsia . Retrieved October 19, 2018.
  39. ^ "Anthony Pappalardo". 48 Blocks. 48 Blocks. 2012. Retrieved January 20, 2013.
  40. ^ a b Blair Alley (December two, 2009). "ANTHONY PAPPALARDO'S PROJECT Scarlet CONS PRO MODEL". Transworld Skateboarding. Bonnier Corporation. Retrieved January 20, 2013.
  41. ^ a b Aaron Meza; crailtap (November 30, 2009). "Anthony Pappalardo and (RED)" (Video upload). YouTube. Archived from the original on December 11, 2021. Retrieved January 20, 2013.
  42. ^ "(RED)". (Blood-red) Partners. (Ruddy), a partitioning of The 1 Campaign. 2012. Archived from the original on May 28, 2012. Retrieved Oct 13, 2012.
  43. ^ Rovell, Darren (April v, 2011). "Dwyane Wade Gets His First Hashemite kingdom of jordan Signature Shoe". CNBC . Retrieved October nineteen, 2018.
  44. ^ Beaudry, Jennifer Enrst (September 2, 2013). "On Star: Q&A With Converse's Jim Calhoun". Footwear News. Fairchild Publishing. Retrieved May 24, 2020.
  45. ^ "PBA: Subsequently wearing Chuck Taylors, Asi Taulava wants to bring back brusque shorts". Retrieved May x, 2018.

External links [edit]

  • Official website Edit this at Wikidata

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